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Planes

About Us

Pearce and Associates, established in 2019, is a leading aviation consulting firm with a global presence across the Middle East, Asia, Australia, and Europe. With a rich history spanning over 40 years, we specialize in providing strategic consultancy services to airlines, focusing on cutting-edge technology solutions. Our founder's proficiency includes leadership, transformation, change management, negotiation, and driving profitability in the aviation sector.

Our Founder

Wayne Pearce

Wayne Pearce is a proven leader in the aviation industry, renowned for driving profitability and innovation across diverse business models. With CEO roles at multiple airlines, including Oman Air and advisory leadership at Thai Airways, Wayne specializes in transforming operations, optimizing commercial strategies, and enhancing customer engagement. His achievements span strategic planning at Etihad Airways, ground and cargo operations, and digital transformation at Gold Medal Travel. Backed by global experience in Europe, Asia, and the Middle East, Wayne now leads Pearce and Associates AG, offering expert guidance to businesses aiming for growth and excellence in the aviation sector.

Wayne Pearce

Leadership & Transformation

Oman Air
Thai Ariways
Etihad Airways
Qantas
Nok Air
Etihad Regional Darwin Airlines
Gold Medal Travel
Lufthansa Systems

Services

We specialize in strategic advisory, commercial optimization, and operational excellence, empowering aviation and travel businesses to achieve growth, innovation, and sustainable success.

Strategic Advisory and Turnaround Management

Helping businesses in the aviation and travel industries achieve profitability and sustainable growth through operational overhauls, network and fleet optimization, and strategic planning.

Commercial and Customer Engagement Strategies

Driving revenue growth by refining commercial strategies, e-commerce platforms, and customer engagement approaches tailored to market demands.

Leadership and Operational Excellence

Building cohesive, high-performing teams and improving operational performance, including labor relations, service quality, and on-time delivery.

Airplane Above the Clouds

Call 

+41 78 790 7335

Email 

wayne@pearceandassoc.com

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